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This multi-lingual bot is transforming digital banking in rural India

Project Info

  • Date Added: Apr 16, 2021
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Case Study

THEHINDU MAR-2021 The dream of building a startup took Sourabh Gupta and Akshay Deshraj, IIT-Roorkee alumni, to Bengaluru. To understand the next billion customers and their needs, they travelled from village to village across, and their search came to an end when they met a farmer who told them about the difficulties he faces while engaging with the bank. The farmer explained that the messages he receives are in English, a language he does not understand, so he has to travel 10 kilometres to get that translated and in the process he loses out on his day’s earnings.